Markets change from the same meteoric speed as technology. We live at a fast pace change in which adaptation requires innovation from a product, marketing, and business models.
To be successful, a company must constantly evolve. Brands that set new rules in the industry are changing the way we see companies and the marketplace. These brands are changing culture.
Apple is the best example of a brand that changed the way we look at the industry and is firmly entrenched in our hearts buyers. Innovative brands differ from others in that they attract people with their value.
We have selected 10 brands, focusing on innovation and creating new markets:
Uber
The most highly regarded and scandalous startup of 2015, which made hundreds of taxi drivers go to rallies. By changing the traditional business structure, Uber has evolved with a technology platform and completely changed the way we transport without owning a single car.
Airbnb
The second-rated startup in 2015, according to analysts, will soon offer a wider range of travel accommodations than large hotels with a huge staff of employees. Until recently, no one would have lived in a stranger’s house – in just a couple of years, Airbnb completely changed the way we think about the hotel industry.
Even though Facebook’s popularity among teenagers continues to decline, the company’s contribution to the global economy is estimated at more than $ 200 billion. Facebook has revolutionized the way we communicate, creating the most popular social network today in less than five years. With the new Messenger app, now on smartphones.
Red Bull
A prime example of a company that has made a name for itself with its masterful use of content marketing. Instead of promoting a product, Red Bull is selling a lifestyle that is energetic, full of adrenaline, without the limits of its own possibilities. One has only to remember their video with Felix Baumgartner jumping from the stratosphere.
Snapchat
Snapchat deservedly received the title of one of the most successful social breakthroughs of the past year. The app has over a billion users and two billion photos and videos disappear every day.
Alibaba
The Chinese giant, which includes the Aliexpress online store, has surpassed Amazon in all respects this year. Last year, the Alibaba group held the largest IPO in history and raised over $ 20 billion. Alibaba n helps customers save on their purchases and enjoy the service.
Netflix
More than 70 million users around the world have long abandoned DVD in favor of online viewing. For $ 7.99 a month, Netflix gives you unlimited streaming of your favorite movies and TV shows. Since 2013, Netflix has been filming series, the most popular of which is undoubtedly House of Cards.
Instagram entered the list of the most successful social platforms of 2015, giving users the ability to post visual content. The number of users is growing every year, and more and more companies are creating Instagram accounts to attract buyers.
Apple
Many people argue about what is the reason for Apple’s success. Apple retains its title as the world’s most profitable technology company today. The company is developing rapidly, leading among the manufacturers of equipment, and since 2015, it has also been acting as a manufacturer of wearable technologies.
Coke
Having played on the trend of personalization, Coca-Cola conquered us with names on labels. The marketing company “This is your Coca-Cola” became a hit all over the world, causing a huge wave of interest in the drink already common for everyone.